Advertising managers

Prince Edward Island

The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in Prince Edward Island for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to a moderate number of new positions.A moderate number of positions will become available due to retirements.There are a moderate number of unemployed workers with recent experience in this occupation.Advertising, marketing, and public relations managers are employed across a wide range of sectors, including media, retail, tourism, technology, and government. While employment can still be contract-driven and sensitive to business cycles or public spending, the rise of digital platforms has expanded opportunities in areas like content strategy, social media, and data-driven communications. Demand is expected to be supported by evolving business needs. Those with a strong mix of creative, strategic, and digital skills—such as SEO, analytics, and brand management—should be well-positioned to find work, especially in organizations adapting to new technologies and audience expectations. Here are some key facts about advertising, marketing and public relations managers in Prince Edward Island: Approximately 300 people worked in this occupation in May 2021. Advertising, marketing and public relations managers mainly work in the following sectors: Other retail stores (NAICS 44-45, except 445): 25%Management and administrative services (NAICS 55, 56): 11%Computer systems design services (NAICS 5415): 11%Other professional, scientific and technical services (NAICS 5414, 5416-5419): 7%Information and cultural industries (NAICS 51): 6% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 93% compared to 84% for all occupationsPart-time workers: 7% compared to 16% for all occupations63% of advertising, marketing and public relations managers work all year, while 38% work only part of the year, compared to 59% and 41% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 41 weeks for all occupations.12% of advertising, marketing and public relations managers are self-employed compared to an average of 13% for all occupations.The gender distribution of people in this occupation is: Men: 41% compared to 51% for all occupations Women: 59% compared to 49% for all occupations The educational attainment of workers in this occupation is: no high school diploma: less than 5% compared to 11% for all occupations high school diploma or equivalent: 14% compared to 28% for all occupations apprenticeship or trades certificate or diploma: 5% compared to 11% for all occupations college certificate or diploma or university certificate below bachelor's: 27% compared to 25% for all occupations bachelor's degree: 44% compared to 17% for all occupations university certificate, degree or diploma above bachelor level: 7% compared to 8% for all occupations

Northwest Territories

The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in Northwest Territories for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to a moderate number of new positions.Not many positions will become available due to retirements.There are a small number of unemployed workers with recent experience in this occupation.Many opportunities for this occupation are project and contract based.Businesses are increasingly relying on social media and digital platforms for advertising, marketing, and public relations.Employment opportunities in this occupation may be constrained by automation and digital transformation initiatives.Here are some key facts about advertising, marketing and public relations managers in Northwest Territories: Approximately 100 people worked in this occupation in May 2021. Advertising, marketing and public relations managers mainly work in the following sectors: Public Administration and Defence (NAICS 91): 49%Tourism & Culture (NAICS 51, 71-72): 24%Other Commercial Services (NAICS 54-56, 81): 11%Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 5%Manufacturing (NAICS 31-33): 5% 88% of advertising, marketing and public relations managers work all year, while 13% work only part of the year, compared to 71% and 28% respectively among all occupations. Those who worked only part of the year did so for an average of 48 weeks compared to 44 weeks for all occupations.The gender distribution of people in this occupation is: Men: 61% compared to 52% for all occupations Women: 39% compared to 48% for all occupations The educational attainment of workers in this occupation is: no high school diploma: n/a high school diploma or equivalent: 12% compared to 26% for all occupations apprenticeship or trades certificate or diploma: n/a college certificate or diploma or university certificate below bachelor's: 35% compared to 18% for all occupations bachelor's degree: 28% compared to 17% for all occupations university certificate, degree or diploma above bachelor level: 12% compared to 9% for all occupations

Saskatchewan

The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in Saskatchewan for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to a moderate number of new positions.Not many positions will become available due to retirements.Base services such as advertising and marketing are tied to general economic conditions and business cycle in the province. Job prospects may be limited by weak economic growth expected in 2025 but are likely to improve with stronger growth projected for 2026 and 2027.Workers in this occupation are concentrated in the Regina and Saskatoon regions, and job prospects are strongest in the Regina region.Here are some key facts about advertising, marketing and public relations managers in Saskatchewan: Approximately 850 people work in this occupation. Advertising, marketing and public relations managers mainly work in the following sectors: Other professional, scientific and technical services (NAICS 5414, 5416-5419): 17%Information and cultural industries (NAICS 51): 14%Other retail stores (NAICS 44-45, except 445): 14%Computer systems design services (NAICS 5415): 7%Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 7% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 94% compared to 81% for all occupationsPart-time workers: 6% compared to 19% for all occupations83% of advertising, marketing and public relations managers work all year, while 17% work only part of the year, compared to 65% and 35% respectively among all occupations. Those who worked only part of the year did so for an average of 47 weeks compared to 43 weeks for all occupations.11% of advertising, marketing and public relations managers are self-employed compared to an average of 16% for all occupations.The gender distribution of people in this occupation is: Men: 48% compared to 53% for all occupations Women: 52% compared to 47% for all occupations The educational attainment of workers in this occupation is: no high school diploma: less than 5% compared to 11% for all occupations high school diploma or equivalent: 21% compared to 33% for all occupations apprenticeship or trades certificate or diploma: 6% compared to 15% for all occupations college certificate or diploma or university certificate below bachelor's: 17% compared to 17% for all occupations bachelor's degree: 45% compared to 18% for all occupations university certificate, degree or diploma above bachelor level: 9% compared to 7% for all occupations