NOC 41402 · TEER Level 1

Business development officers and market researchers and analysts

Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services.

Also known as:Aboriginal economic development officeradvertising analystagriculture and food sector development consultantagriculture and food sector marketing consultantagri-food sector marketing consultantanalyst - market researchAdvertising AnalystBusiness Development AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications SpecialistDemographic AnalystDigital Marketing Specialist
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Good

Market Demand

school

TEER 1

Skill Level

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PE, NS, SK

Top Provinces

What They Do

  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
  • Design market research questionnaires
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
  • Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
  • Assess business opportunities and develop strategies to attract venture capital
  • Respond to enquiries from members of the business community and general public concerning development opportunities
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
  • Evaluate customer service and store environments
  • Conduct research on consumers, competitors and the market place to identify trends to optimize marketing strategies for industrial and commercial products
  • Analyze promotional and marketing campaigns to identify improvements
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles
  • Develop and apply E-commerce strategies
  • Provide consultation on planning and starting of new businesses.

Qualifications

  • checkA bachelor's degree in economics, commerce, business administration or public administration is required.
  • checkCertification as a certified economic developer (Ec.D.) may be required.
  • checkCertification as a Certified Marketing Research Professional (CMRP) may be required.

Market Outlook by Province

PE

Prince Edward Island

The employment outlook will be Good for business development officers and market researchers and analysts (NOC 41402) in Prince Edward Island for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to a moderate number of new positions.A moderate number of positions will become available due to retirements.There are a moderate number of unemployed workers with recent experience in this occupation.Here are some key facts about business development officers and market researchers and analysts in Prince Edward Island: Approximately 200 people worked in this occupation in May 2021. Business development officers and market researchers and analysts mainly work in the following sectors: Federal government public administration (NAICS 911): 25%Provincial and territorial public administration (NAICS 912): 24%Other services (except public administration) (NAICS 81): 13%Accommodation services (NAICS 721): 9%Computer systems design services (NAICS 5415): 9% 69% of business development officers and market researchers and analysts work all year, while 31% work only part of the year, compared to 59% and 41% respectively among all occupations. Those who worked only part of the year did so for an average of 45 weeks compared to 41 weeks for all occupations.15% of business development officers and market researchers and analysts are self-employed compared to an average of 13% for all occupations.The gender distribution of people in this occupation is: Men: 50% compared to 51% for all occupations Women: 50% compared to 49% for all occupations The educational attainment of workers in this occupation is: no high school diploma: n/a high school diploma or equivalent: less than 5% compared to 28% for all occupations apprenticeship or trades certificate or diploma: n/a college certificate or diploma or university certificate below bachelor's: 14% compared to 25% for all occupations bachelor's degree: 55% compared to 17% for all occupations university certificate, degree or diploma above bachelor level: 21% compared to 8% for all occupations

Good

Outlook

NS

Nova Scotia

The employment outlook will be Moderate for business development officers and market researchers and analysts (NOC 41402) in Nova Scotia for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to a moderate number of new positions.A moderate number of positions will become available due to retirements.There are a moderate number of unemployed workers with recent experience in this occupation.Here are some key facts about business development officers and market researchers and analysts in Nova Scotia: Approximately 650 people work in this occupation. Business development officers and market researchers and analysts mainly work in the following sectors: Other professional, scientific and technical services (NAICS 5414, 5416-5419): 12%Monetary Authorities - central bank and securities, commodity contracts and other intermediation and related activities (NAICS 521, 522, 523): 10%Provincial and territorial public administration (NAICS 912): 9%Wholesale trade (NAICS 41): 7%Federal government public administration (NAICS 911): 7% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 90% compared to 82% for all occupationsPart-time workers: 10% compared to 18% for all occupations75% of business development officers and market researchers and analysts work all year, while 25% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 42 weeks for all occupations.11% of business development officers and market researchers and analysts are self-employed compared to an average of 11% for all occupations.The gender distribution of people in this occupation is: Men: 48% compared to 51% for all occupations Women: 52% compared to 49% for all occupations The educational attainment of workers in this occupation is: no high school diploma: less than 5% compared to 10% for all occupations high school diploma or equivalent: 14% compared to 27% for all occupations apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations college certificate or diploma or university certificate below bachelor's: 14% compared to 22% for all occupations bachelor's degree: 45% compared to 20% for all occupations university certificate, degree or diploma above bachelor level: 21% compared to 10% for all occupations

Moderate

Outlook

SK

Saskatchewan

The employment outlook will be Moderate for business development officers and market researchers and analysts (NOC 41402) in Saskatchewan for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to a moderate number of new positions.Several positions will become available due to retirements.There are a moderate number of unemployed workers with recent experience in this occupation.Here are some key facts about business development officers and market researchers and analysts in Saskatchewan: Approximately 650 people work in this occupation. Business development officers and market researchers and analysts mainly work in the following sectors: Computer systems design services (NAICS 5415): 13%Information and cultural industries (NAICS 51): 12%Wholesale trade (NAICS 41): 11%Other professional, scientific and technical services (NAICS 5414, 5416-5419): 10%Monetary Authorities - central bank and securities, commodity contracts and other intermediation and related activities (NAICS 521, 522, 523): 7% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 92% compared to 81% for all occupationsPart-time workers: 8% compared to 19% for all occupations75% of business development officers and market researchers and analysts work all year, while 25% work only part of the year, compared to 65% and 35% respectively among all occupations. Those who worked only part of the year did so for an average of 45 weeks compared to 43 weeks for all occupations.10% of business development officers and market researchers and analysts are self-employed compared to an average of 16% for all occupations.The gender distribution of people in this occupation is: Men: 51% compared to 53% for all occupations Women: 49% compared to 47% for all occupations The educational attainment of workers in this occupation is: no high school diploma: less than 5% compared to 11% for all occupations high school diploma or equivalent: 19% compared to 33% for all occupations apprenticeship or trades certificate or diploma: 8% compared to 15% for all occupations college certificate or diploma or university certificate below bachelor's: 14% compared to 17% for all occupations bachelor's degree: 45% compared to 18% for all occupations university certificate, degree or diploma above bachelor level: 14% compared to 7% for all occupations

Moderate

Outlook

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Immigration Pathways

TEER 1 occupations typically require a university degree and qualify for Express Entry. These are high-priority for STEM and healthcare category draws.

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Express Entry (FSW)

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Provincial Nominee Programs

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Category-Based Draws

infoMay require additional criteria

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Top Companies Hiring

Organizations with the most NOC 41402 openings right now.

Government o

Government of Nova Scotia

3 active roles · Sydney, NS · Windsor, NS

1Password

1Password

3 active roles · Toronto, ON

GitLab

GitLab

2 active roles

Recochem

Recochem

2 active roles · Vancouver, BC

MaRS Discove

MaRS Discovery District

2 active roles · Toronto, ON

British Amer

British American Tobacco - Home

2 active roles · Red Deer, AB

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Core Competencies

Critical Thinking and Decision Making

to identify and analyze complex problems, understand their root causes and develop effective solutions for business strategies

Reading Comprehension

to review reports, research studies, market analyses and industry publications

Mathematical Reasoning and Numerical Ability

to analyze large datasets to identify market trends, customer preferences and investment opportunities

Problem Identification and Inductive Reasoning

to identify issues within the market, such as changing consumer preferences or emerging competitors, to adapt strategies and stay competitive

Attention to Detail

to ensure that data is interpreted correctly and that conclusions are based on accurate information

Knowledge in Business Management

to understand market dynamics, competitive positioning and customer needs to develop and implement effective business strategies

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