NOC 11102 · TEER Level 1

Financial advisors

Financial advisors counsel individuals on financial decisions such as investments, cash management, and estate planning. They establish personal financial plans according to clients’ objectives and guide them through the implementation of the proposed strategies that may be adjusted as the situation evolve.

Also known as:account managerassociate financial advisorassociate investment advisorbanking advisorBanking Officercertified financial plannerAccount ManagerAsset AnalystAsset ManagerBudget CounselorCertified Financial Planner (CFP)Chartered Financial Analyst (CFA)Client AdvisorCredit Counselor
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Good

Market Demand

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TEER 1

Skill Level

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NL, NS, NB

Top Provinces

What They Do

  • Develop personal financial plans for clients covering cash management, finances, insurance coverage, investments, retirement and estate planning, taxes and legal matters
  • Analyze clients' financial records, set goals and develop a financial strategy
  • Advise clients on implementing the financial plan to help them achieve their goals
  • May also arrange for the purchase and sale of financial products and investments depending on the licence held, and monitor the portfolio to ensure its quality and profitability
  • May help to expand business and attract new clients.

Qualifications

  • checkA bachelor's degree in business administration, commerce, economics or a related field is usually required.
  • checkThe designation Certified Financial Planner, awarded by the Financial Planners Standards Council of Canada, may be required.
  • checkTo sell regulated financial products and investments, such as annuities, RRSPs and life insurance, a licence is required from the appropriate governing body.
  • checkCertification as a Financial Planner is required in Quebec.
  • checkVarious training programs and courses are offered by financial institutes and organizations, such as the Canadian Securities Institute, Institute of Canadian Bankers, CFA Institute, Investment Funds Institute, Canadian Institute of Financial Planning, and Trust Companies Institute of Canada, and may be required by employers.

Market Outlook by Province

NL

Newfoundland and Labrador

The employment outlook will be Good for financial advisors (NOC 11102) in Newfoundland and Labrador for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to a moderate number of new positions.A moderate number of positions will become available due to retirements.Here are some key facts about financial advisors in Newfoundland and Labrador: Approximately 900 people work in this occupation. Financial advisors mainly work in the following sectors: Monetary Authorities - central bank and securities, commodity contracts and other intermediation and related activities (NAICS 521, 522, 523): 81%Insurance Carriers and related activities (NAICS 524, 526): 11% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 93% compared to 83% for all occupationsPart-time workers: 7% compared to 17% for all occupations84% of financial advisors work all year, while 16% work only part of the year, compared to 56% and 43% respectively among all occupations. Those who worked only part of the year did so for an average of 48 weeks compared to 40 weeks for all occupations.33% of financial advisors are self-employed compared to an average of 8% for all occupations.The gender distribution of people in this occupation is: Men: 50% compared to 51% for all occupations Women: 50% compared to 49% for all occupations The educational attainment of workers in this occupation is: no high school diploma: less than 5% compared to 11% for all occupations high school diploma or equivalent: 13% compared to 27% for all occupations apprenticeship or trades certificate or diploma: 9% compared to 17% for all occupations college certificate or diploma or university certificate below bachelor's: 26% compared to 23% for all occupations bachelor's degree: 42% compared to 14% for all occupations university certificate, degree or diploma above bachelor level: 10% compared to 7% for all occupations

Good

Outlook

NS

Nova Scotia

The employment outlook will be Good for financial advisors (NOC 11102) in Nova Scotia for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to a moderate number of new positions.A moderate number of positions will become available due to retirements.There are a small number of unemployed workers with recent experience in this occupation.Opportunities may exist at larger financial institutions in the Halifax region. There may be more opportunities for entry-level positions and those with related education and some experience.Here are some key facts about financial advisors in Nova Scotia: Approximately 2,850 people work in this occupation. Financial advisors mainly work in the following sectors: Monetary Authorities - central bank and securities, commodity contracts and other intermediation and related activities (NAICS 521, 522, 523): 83%Insurance Carriers and related activities (NAICS 524, 526): 9% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 94% compared to 82% for all occupationsPart-time workers: 6% compared to 18% for all occupations82% of financial advisors work all year, while 18% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 48 weeks compared to 42 weeks for all occupations.28% of financial advisors are self-employed compared to an average of 11% for all occupations.The gender distribution of people in this occupation is: Men: 60% compared to 51% for all occupations Women: 40% compared to 49% for all occupations The educational attainment of workers in this occupation is: no high school diploma: less than 5% compared to 10% for all occupations high school diploma or equivalent: 13% compared to 27% for all occupations apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations college certificate or diploma or university certificate below bachelor's: 19% compared to 22% for all occupations bachelor's degree: 47% compared to 20% for all occupations university certificate, degree or diploma above bachelor level: 17% compared to 10% for all occupations

Good

Outlook

NB

New Brunswick

The employment outlook will be Moderate for financial advisors (NOC 11102) in New Brunswick for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to several new positions.A moderate number of positions will become available due to retirements.There are a moderate number of unemployed workers with recent experience in this occupation.Financial advisors are mostly employed at financial institutions such as banks, and investment firms. The growing adoption of mobile banking, online investment platforms, artificial intelligence, and other technologies, may shift the role and tasks of financial advisors going forward. Financial accreditations like Investment Funds in Canada (IFIC) and the Canadian Securities Course (CSC) are required by employers, as well as a mutual funds license and the completion of a Certified Financial Planner (CFP) or a Personal Financial Planning (PFP) designation. Holding either a Chartered Professional Accountant (CPA), Chartered Financial Analyst (CFA), or a Chartered Investment Manager (CIM) designation will enhance employment prospects.Individuals in this occupation typically work in larger urban centres, where some of the banks and major financial institutions hold their main offices. As such, demand for these professionals is expected to be highest in Fredericton, Moncton and Saint John. Knowledge of both French and English will be required in certain regions of the province.Here are some key facts about financial advisors in New Brunswick: Approximately 1,650 people work in this occupation. Financial advisors mainly work in the following sectors: Monetary Authorities - central bank and securities, commodity contracts and other intermediation and related activities (NAICS 521, 522, 523): 82%Insurance Carriers and related activities (NAICS 524, 526): 7% 81% of financial advisors work all year, while 19% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 49 weeks compared to 42 weeks for all occupations.25% of financial advisors are self-employed compared to an average of 10% for all occupations.The gender distribution of people in this occupation is: Men: 56% compared to 52% for all occupations Women: 43% compared to 48% for all occupations The educational attainment of workers in this occupation is: no high school diploma: less than 5% compared to 11% for all occupations high school diploma or equivalent: 17% compared to 30% for all occupations apprenticeship or trades certificate or diploma: 7% compared to 12% for all occupations college certificate or diploma or university certificate below bachelor's: 24% compared to 23% for all occupations bachelor's degree: 39% compared to 16% for all occupations university certificate, degree or diploma above bachelor level: 12% compared to 7% for all occupations

Moderate

Outlook

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Immigration Pathways

TEER 1 occupations typically require a university degree and qualify for Express Entry. These are high-priority for STEM and healthcare category draws.

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Express Entry (FSW)

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Provincial Nominee Programs

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Category-Based Draws

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Top Companies Hiring

Organizations with the most NOC 11102 openings right now.

Scotiabank

Scotiabank

13 active roles · Edmonton, AB · Kemptville, ON

Edward Jones

Edward Jones

12 active roles · Mississauga, ON · Flin Flon, MB

IGM Financia

IGM Financial Inc.

10 active roles · Winnipeg, MB · Lévis, QC

Desjardins

Desjardins

9 active roles · Montréal, QC · L'Étang-du-Nord, QC

Raymond Jame

Raymond James Ltd.

7 active roles · Vancouver, BC · Victoria, BC

The Co-opera

The Co-operators

5 active roles · Napanee, ON · Aurora, ON

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Core Competencies

Critical Thinking and Decision Making

to assess the suitability of various investment options, understand market trends and develop strategies that align with clients' goals

Management of Financial Resources

to create and implement strategies for budgeting, investing and saving, including allocating assets in a way that aligns with clients' objectives and risk tolerance

Mathematical Reasoning and Numerical Ability

to analyze and interpret quantitative data, such as investment returns, savings growth and retirement projections

Deductive Reasoning

to identify appropriate financial strategies, solve complex financial problems and make informed recommendations based on clients' unique situations and objectives

Attention to Detail

to ensure financial plans and calculations are correct, avoiding errors that could impact the effectiveness of financial strategies and affect clients' financial well-being

Knowledge in Finance

to understand financial products, investment vehicles, such as stocks, bonds, mutual funds and real estate, as well as planning techniques, such as retirement planning, tax strategies and estate planning

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