NOC 64310 · TEER Level 4

Travel counsellors

Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets and receive payment.

Also known as:booking agent - travel agencyCustomer Service RepresentativeCustomer Success RepresentativeFront Desk Agentreservation agent - travel agencyreservation sales agent - travel agencyAuto Travel CounselorBeach ExpertBooking AgentBusiness Travel ConsultantCertified Travel CounselorCorporate Travel AgentCorporate Travel ConsultantCorporate Travel Counselor
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Good

Market Demand

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TEER 4

Skill Level

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SK, AB, BC

Top Provinces

What They Do

  • Provide travel information to clients regarding destinations, transportation and accommodation options and travel costs, and recommend suitable products
  • Plan and organize vacation travel for individuals or groups
  • Make transportation and accommodation reservations using computerized reservation and ticketing system
  • Sell single fare tickets and package tours to clients
  • Promote particular destinations, tour packages and other travel services
  • Investigate new travel destinations, hotels and other facilities and attractions
  • Provide travel tips regarding tourist attractions, foreign currency, customs, languages and travel safety.

Qualifications

  • checkCertification with the Association of Canadian Travel Agencies (ACTA ) may be required.
  • checkA college diploma or vocational training in travel or tourism is usually required.
  • checkCompletion of secondary school is usually required.

Market Outlook by Province

SK

Saskatchewan

The employment outlook will be Good for travel counsellors (NOC 64310) in Saskatchewan for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to a moderate number of new positions.Several positions will become available due to retirements.There are a small number of unemployed workers with recent experience in this occupation.Here are some key facts about travel counsellors in Saskatchewan: Approximately 250 people worked in this occupation in May 2021. Travel counsellors mainly work in the following sectors: Management and administrative services (NAICS 55, 56): 80%Wholesale trade (NAICS 41): 7%Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 6%Provincial and territorial public administration (NAICS 912): 5% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 74% compared to 81% for all occupationsPart-time workers: 26% compared to 19% for all occupations56% of travel counsellors work all year, while 43% work only part of the year, compared to 65% and 35% respectively among all occupations. Those who worked only part of the year did so for an average of 38 weeks compared to 43 weeks for all occupations.31% of travel counsellors are self-employed compared to an average of 16% for all occupations.The gender distribution of people in this occupation is: Men: 17% compared to 53% for all occupations Women: 83% compared to 47% for all occupations The educational attainment of workers in this occupation is: no high school diploma: n/a high school diploma or equivalent: 47% compared to 33% for all occupations apprenticeship or trades certificate or diploma: 12% compared to 15% for all occupations college certificate or diploma or university certificate below bachelor's: 22% compared to 17% for all occupations bachelor's degree: 16% compared to 18% for all occupations university certificate, degree or diploma above bachelor level: n/a

Good

Outlook

AB

Alberta

The employment outlook will be Moderate for travel counsellors (NOC 64310) in Alberta for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to a few new positions.Several positions will become available due to retirements.There are a moderate number of unemployed workers with recent experience in this occupation.Here are some key facts about travel counsellors in Alberta: Approximately 1,700 people worked in this occupation in May 2021. Travel counsellors mainly work in the following sectors: Management and administrative services (NAICS 55, 56): 74%Air transportation (NAICS 481): 7% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 68% compared to 80% for all occupationsPart-time workers: 32% compared to 20% for all occupations51% of travel counsellors work all year, while 49% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 38 weeks compared to 42 weeks for all occupations.41% of travel counsellors are self-employed compared to an average of 15% for all occupations.The gender distribution of people in this occupation is: Men: 19% compared to 53% for all occupations Women: 81% compared to 47% for all occupations The educational attainment of workers in this occupation is: no high school diploma: less than 5% compared to 10% for all occupations high school diploma or equivalent: 27% compared to 28% for all occupations apprenticeship or trades certificate or diploma: 13% compared to 13% for all occupations college certificate or diploma or university certificate below bachelor's: 35% compared to 19% for all occupations bachelor's degree: 17% compared to 21% for all occupations university certificate, degree or diploma above bachelor level: 6% compared to 9% for all occupations

Moderate

Outlook

BC

British Columbia

The employment outlook will be Moderate for travel counsellors (NOC 64310) in British Columbia for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to a few new positions.Several positions will become available due to retirements.There are a small number of unemployed workers with recent experience in this occupation.Here are some key facts about travel counsellors in British Columbia: Approximately 2,250 people work in this occupation. Travel counsellors mainly work in the following sectors: Management and administrative services (NAICS 55, 56): 87% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 68% compared to 78% for all occupationsPart-time workers: 32% compared to 22% for all occupations48% of travel counsellors work all year, while 52% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 36 weeks compared to 42 weeks for all occupations.40% of travel counsellors are self-employed compared to an average of 17% for all occupations.The gender distribution of people in this occupation is: Men: 24% compared to 52% for all occupations Women: 76% compared to 48% for all occupations The educational attainment of workers in this occupation is: no high school diploma: less than 5% compared to 8% for all occupations high school diploma or equivalent: 28% compared to 28% for all occupations apprenticeship or trades certificate or diploma: 15% compared to 13% for all occupations college certificate or diploma or university certificate below bachelor's: 23% compared to 17% for all occupations bachelor's degree: 22% compared to 22% for all occupations university certificate, degree or diploma above bachelor level: 7% compared to 12% for all occupations

Moderate

Outlook

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Immigration Pathways

TEER 4 occupations typically require a high school diploma and on-the-job training. Not eligible for Express Entry but may qualify through provincial programs.

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Provincial Nominee Programs

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Atlantic Immigration Program

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Rural & Northern Immigration Pilot

infoMay require additional criteria

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Top Companies Hiring

Organizations with the most NOC 64310 openings right now.

Flight Centr

Flight Centre Travel Group

4 active roles · Kelowna, BC · Coquitlam, BC

BCD Travel

BCD Travel

4 active roles

TripArc

TripArc

3 active roles · Toronto, ON

OSL Retail S

OSL Retail Services

3 active roles · Hamilton, ON · Mississauga, ON

Carlton Card

Carlton Cards

3 active roles · Montréal, QC · Marystown, NL

AccorHotel

AccorHotel

2 active roles · Moncton, NB

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Core Competencies

Social Perceptiveness

to interact with a diverse range of clients with varying backgrounds and expectations

Negotiating and Persuading

to persuade clients by promoting and selling particular destinations, tour packages and other travel services

Speech Recognition

to fully grasp their clients' travel preferences, concerns and requirements

Verbal Ability and Speech Clarity

to provide travel tips to clients regarding tourist attractions, foreign currencies, customs, languages and travel safety

Service Orientation

to tailor interactions and recommendations to fit the client’s expectations, leading to a more positive and engaging experience

Knowledge in Hospitality

to understand the standards associated with different types of accommodations and travel services to meet clients' needs and expectations

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