Professional occupations in marketing, advertising and public relations
Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals.
Good
Market Demand
TEER 1
Skill Level
PE, YK, NB
Top Provinces
What They Do
- Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
- Advise clients on marketing, advertising or sales promotion opportunities and strategies
- Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
- Manage post campaign analysis to measure and report on marketing and advertising metrics
- Develop and maintain social media accounts, including managing customer reviews and testimonials
- Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
- Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
- Arrange interviews, news conferences and other media events
- Act as spokesperson for an organization and answer written and oral inquiries
- Coordinate special publicity events and promotions for internal and external audiences
- Assist in the preparation of brochures, reports, newsletters and other material
- Represent and act as an agent for talented individuals or individuals with specific occupational expertise
- Prepare or oversee preparation of sports, literary, performance or other contracts.
Qualifications
- checkA university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
- checkPractitioners in public relations may require an APR (Accredited in Public Relations) designation.
Market Outlook by Province
Prince Edward Island
The employment outlook will be Good for professional occupations in advertising, marketing and public relations (NOC 11202) in Prince Edward Island for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to several new positions.A moderate number of positions will become available due to retirements.There are a moderate number of unemployed workers with recent experience in this occupation.Here are some key facts about professional occupations in advertising, marketing and public relations in Prince Edward Island: Approximately 700 people work in this occupation. Professional occupations in advertising, marketing and public relations mainly work in the following sectors: Federal government public administration (NAICS 911): 20%Other services (except public administration) (NAICS 81): 17%Provincial and territorial public administration (NAICS 912): 11%Other professional, scientific and technical services (NAICS 5414, 5416-5419): 11%Community colleges and C.E.G.E.P.s (NAICS 6112): 9% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 88% compared to 84% for all occupationsPart-time workers: 12% compared to 16% for all occupations72% of professional occupations in advertising, marketing and public relations work all year, while 28% work only part of the year, compared to 59% and 41% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 41 weeks for all occupations.13% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 13% for all occupations.The gender distribution of people in this occupation is: Men: 28% compared to 51% for all occupations Women: 71% compared to 49% for all occupations The educational attainment of workers in this occupation is: no high school diploma: n/a high school diploma or equivalent: 10% compared to 28% for all occupations apprenticeship or trades certificate or diploma: n/a college certificate or diploma or university certificate below bachelor's: 35% compared to 25% for all occupations bachelor's degree: 37% compared to 17% for all occupations university certificate, degree or diploma above bachelor level: 13% compared to 8% for all occupations
Good
Outlook
Yukon
The employment outlook will be Good for professional occupations in advertising, marketing and public relations (NOC 11202) in Yukon for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to several new positions.Not many positions will become available due to retirements.There are a moderate number of unemployed workers with recent experience in this occupation.Businesses are increasingly relying on social media and digital platforms for advertising, marketing, and public relations.Changes in technology, including the availability of online services, artificial intelligence, and the automation of back-office processes, may slow down job growth and change some job roles.Here are some key facts about professional occupations in advertising, marketing and public relations in Yukon: Approximately 150 people worked in this occupation in May 2021. Professional occupations in advertising, marketing and public relations mainly work in the following sectors: Public Administration and Defence (NAICS 91): 70%Other Commercial Services (NAICS 54-56, 81): 15% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 93% compared to 84% for all occupationsPart-time workers: 7% compared to 16% for all occupations73% of professional occupations in advertising, marketing and public relations work all year, while 27% work only part of the year, compared to 65% and 35% respectively among all occupations. Those who worked only part of the year did so for an average of 45 weeks compared to 44 weeks for all occupations.16% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 14% for all occupations.The gender distribution of people in this occupation is: Men: 31% compared to 49% for all occupations Women: 69% compared to 51% for all occupations The educational attainment of workers in this occupation is: no high school diploma: n/a high school diploma or equivalent: 21% compared to 25% for all occupations apprenticeship or trades certificate or diploma: n/a college certificate or diploma or university certificate below bachelor's: 9% compared to 20% for all occupations bachelor's degree: 41% compared to 19% for all occupations university certificate, degree or diploma above bachelor level: 15% compared to 11% for all occupations
Good
Outlook
New Brunswick
The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in New Brunswick for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to a moderate number of new positions.Not many positions will become available due to retirements.There are a small number of unemployed workers with recent experience in this occupation.These positions are not only found in firms dedicated to providing these services, but within firms operating in other fields but who choose to deliver these services in-house. Roles within this occupation group are diverse and depend on the type of work being carried-out by the hiring company. Verbal and written communications skills are very important, although there is also a need for skills relating to website and app development, graphic design, videography and editing. There is a growing emphasis on technology adoption, and this is changing the nature of many roles. Companies are increasingly turning to social media and other digital platforms to carry out advertising/marketing campaigns and public relations management. Therefore, digital literacy is becoming increasingly important and those possessing more technically specialised skills (such as search engine optimization, machine learning, etc.) may have a competitive advantage. Prospects are greater in the province’s larger urban centres (Fredericton, Moncton and Saint John), where greater concentrations of business services already exist. Knowledge of both French and English will be required in certain regions of the province.Here are some key facts about professional occupations in advertising, marketing and public relations in New Brunswick: Approximately 2,750 people work in this occupation. Professional occupations in advertising, marketing and public relations mainly work in the following sectors: Other professional, scientific and technical services (NAICS 5414, 5416-5419): 13%Universities (NAICS 6113): 10%Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 8%Federal government public administration (NAICS 911): 7%Provincial and territorial public administration (NAICS 912): 7% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 89% compared to 84% for all occupationsPart-time workers: 11% compared to 16% for all occupations69% of professional occupations in advertising, marketing and public relations work all year, while 31% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 42 weeks for all occupations.12% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 10% for all occupations.The gender distribution of people in this occupation is: Men: 32% compared to 52% for all occupations Women: 68% compared to 48% for all occupations The educational attainment of workers in this occupation is: no high school diploma: less than 5% compared to 11% for all occupations high school diploma or equivalent: 13% compared to 30% for all occupations apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations college certificate or diploma or university certificate below bachelor's: 22% compared to 23% for all occupations bachelor's degree: 45% compared to 16% for all occupations university certificate, degree or diploma above bachelor level: 15% compared to 7% for all occupations
Moderate
Outlook
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Immigration Pathways
TEER 1 occupations typically require a university degree and qualify for Express Entry. These are high-priority for STEM and healthcare category draws.
Express Entry (FSW)
Provincial Nominee Programs
Category-Based Draws
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Top Companies Hiring
Organizations with the most NOC 11202 openings right now.
VIR Properties
10 active roles · Toronto, ON
5 active roles · Toronto, ON
Canadian Red Cross
5 active roles · Toronto, ON
Konrad
3 active roles · Toronto, ON
Vetstrategy
2 active roles · Vaughan, ON
StackAdapt
2 active roles · Toronto, ON
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Search Professional occupations in marketing, advertising and public relationsarrow_forwardCore Competencies
Persuading
to convince clients, stakeholders and the public of the value of proposed campaigns, strategies or events
Social Perceptiveness
to understand and respond to the needs, preferences and behaviours of different audiences, tailoring communication strategies and marketing efforts to targeted groups
Fluency of Ideas
to generate innovative communication strategies and promotional campaigns
Verbal Ability and Speech Clarity
to communicate ideas, present plans and engage with clients, media and the public
Attention to Detail
to ensure all aspects of advertising and marketing materials are accurate, polished and aligned with brand standards
Knowledge in Communications and Media
to understand how to craft effective messages, choose the right channels for dissemination and manage media relations
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