NOC 60020 · TEER Level 0

Retail and wholesale trade managers

Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis.

Also known as:antique dealerappliance store managerarea manager - retail store chainart dealerart gallery manager - retailassistant department manager - retailArea ManagerBoards and Commissions DirectorBusiness CoordinatorBusiness ManagerCenter ManagerChief Administrative Officer (CAO)Corporate ManagerDepartment Manager
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Very good

Market Demand

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TEER 0

Skill Level

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NT, NL, NB

Top Provinces

What They Do

  • Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
  • Manage staff and assign duties
  • Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
  • Determine merchandise and services to be sold, and implement price and credit policies
  • Source and negotiate with vendors when necessary to procure merchandise for resale
  • Develop and implement marketing strategies
  • Plan budgets, authorize expenditures, and monitor revenues
  • Evaluate and improve customer service and respond to customer requests and issues
  • Address staffing requirements, including the hiring, development and retention of staff

Qualifications

  • checkCompletion of secondary school is required.
  • checkA university degree or college diploma in business administration or other field related to the product or service being sold may be required.
  • checkSeveral years of related retail or wholesale sales experience at increasing levels of responsibility are usually required.

Market Outlook by Province

NT

Northwest Territories

The employment outlook will be Very good for retail and wholesale trade managers (NOC 60020) in Northwest Territories for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to several new positions.Several positions will become available due to retirements.There are a small number of unemployed workers with recent experience in this occupation.Most job opportunities in this occupation are in the Yellowknife area.Employers in Yellowknife have struggled to fill retail vacancies in 2025.Retail sales are expected to increase moderately by 2.8% to 4.3% annually over the forecast period (Conference Board of Canada, 2025).Here are some key facts about retail and wholesale trade managers in Northwest Territories: Approximately 400 people worked in this occupation in May 2021. Retail and wholesale trade managers mainly work in the following sectors: Wholesale and Retail Trade (NAICS 41, 44-45): more than 95% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 94% compared to 88% for all occupationsPart-time workers: 6% compared to 12% for all occupations85% of retail and wholesale trade managers work all year, while 15% work only part of the year, compared to 71% and 28% respectively among all occupations. Those who worked only part of the year did so for an average of 48 weeks compared to 44 weeks for all occupations.22% of retail and wholesale trade managers are self-employed compared to an average of 7% for all occupations.The gender distribution of people in this occupation is: Men: 69% compared to 52% for all occupations Women: 31% compared to 48% for all occupations The educational attainment of workers in this occupation is: no high school diploma: 7% compared to 17% for all occupations high school diploma or equivalent: 44% compared to 26% for all occupations apprenticeship or trades certificate or diploma: 10% compared to 12% for all occupations college certificate or diploma or university certificate below bachelor's: 25% compared to 18% for all occupations bachelor's degree: 10% compared to 17% for all occupations university certificate, degree or diploma above bachelor level: less than 5% compared to 9% for all occupations

Very good

Outlook

NL

Newfoundland and Labrador

The employment outlook will be Good for retail and wholesale trade managers (NOC 60020) in Newfoundland and Labrador for the 2025-2027 period.The following factors contributed to this outlook:Employment decline will lead to the loss of a few positions.Several positions will become available due to retirements.Employment demand in this occupation is mostly driven by consumer spending in retail operations. Some jobs may require working non-traditional hours such as evenings or weekends. Job prospects will be more favourable for individuals with retail management experience, customer service, knowledge of the employer's business line, and proficiency in computer applications.Here are some key facts about retail and wholesale trade managers in Newfoundland and Labrador: Approximately 3,250 people work in this occupation. Retail and wholesale trade managers mainly work in the following sectors: Other retail stores (NAICS 44-45, except 445): 68%Food and beverage stores (NAICS 445): 20%Wholesale trade (NAICS 41): 12% 80% of retail and wholesale trade managers work all year, while 20% work only part of the year, compared to 56% and 43% respectively among all occupations. Those who worked only part of the year did so for an average of 47 weeks compared to 40 weeks for all occupations.24% of retail and wholesale trade managers are self-employed compared to an average of 8% for all occupations.The gender distribution of people in this occupation is: Men: 52% compared to 51% for all occupations Women: 48% compared to 49% for all occupations The educational attainment of workers in this occupation is: no high school diploma: 7% compared to 11% for all occupations high school diploma or equivalent: 40% compared to 27% for all occupations apprenticeship or trades certificate or diploma: 13% compared to 17% for all occupations college certificate or diploma or university certificate below bachelor's: 25% compared to 23% for all occupations bachelor's degree: 12% compared to 14% for all occupations university certificate, degree or diploma above bachelor level: less than 5% compared to 7% for all occupations

Good

Outlook

NB

New Brunswick

The employment outlook will be Good for retail and wholesale trade managers (NOC 60020) in New Brunswick for the 2025-2027 period.The following factors contributed to this outlook:Employment growth will lead to several new positions.Several positions will become available due to retirements.There are a moderate number of unemployed workers with recent experience in this occupation.Historically, there has been a high degree of turnover in this occupation, and the majority of job openings result from the need to fill those vacancies.While more education will likely improve someone’s chance of becoming a retail and wholesale trade manager, educational requirements are relatively low compared to other managerial occupations. In fact, many workers start at an entry-level position before eventually become supervisors, and then managers.Given that retail stores are more heavily concentrated in larger cities, there are more opportunities in larger urban areas.Job prospects will be greater for individuals who are willing to do shift work, including weekends and holidays.Here are some key facts about retail and wholesale trade managers in New Brunswick: Approximately 5,800 people work in this occupation. Retail and wholesale trade managers mainly work in the following sectors: Other retail stores (NAICS 44-45, except 445): 67%Food and beverage stores (NAICS 445): 18%Wholesale trade (NAICS 41): 13% The distribution of full-time and part-time workers in this occupation is:Full-time workers: 94% compared to 84% for all occupationsPart-time workers: 6% compared to 16% for all occupations78% of retail and wholesale trade managers work all year, while 22% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 47 weeks compared to 42 weeks for all occupations.26% of retail and wholesale trade managers are self-employed compared to an average of 10% for all occupations.The gender distribution of people in this occupation is: Men: 56% compared to 52% for all occupations Women: 44% compared to 48% for all occupations The educational attainment of workers in this occupation is: no high school diploma: 7% compared to 11% for all occupations high school diploma or equivalent: 44% compared to 30% for all occupations apprenticeship or trades certificate or diploma: 10% compared to 12% for all occupations college certificate or diploma or university certificate below bachelor's: 22% compared to 23% for all occupations bachelor's degree: 15% compared to 16% for all occupations university certificate, degree or diploma above bachelor level: less than 5% compared to 7% for all occupations

Good

Outlook

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Immigration Pathways

TEER 0 occupations are senior management roles that qualify for Express Entry under the Federal Skilled Worker Program.

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Express Entry (FSW)

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Provincial Nominee Programs

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Core Competencies

Management of Material Resources

to ensure products are available to meet customer demand while avoiding overstocking or stock shortages

Persuading and Negotiating

to negotiate favourable purchase contracts with sellers and buy goods at the best possible price with the aim of maximizing their resale price

Verbal Ability

to clearly explain products or services, answer customer inquiries and resolve complaints in a polite and professional manner

Fluency of Ideas

to study market research and trends to determine consumer demand, potential sales volumes and to plan budgets

Leadership

to develop and instruct employees on market and sales strategies to improve sales and customer service

Knowledge in Business Management

to understand budgeting, cost control, pricing strategies and profit margins to ensure the financial health of businesses

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